Kickstarter Tour Update

June 18th, 2012 by robby

This update Alexz has posted covers some important things about her tour. It includes a breakdown of where the money is going, how she is fulfilling the packages, and what will and will not happen as a result of her reaching her Kickstarter goal:

Kickstarter Update

Hey..

I wanted to wait on sending any posts or messages until I had some concrete info regarding this kickstarted tour…..

First off….I am thrilled to announce my upcoming tour dates HERE!!!

What a whirlwind couple of months this has been….I have learned so much about touring and merchandise, and releasing music independently, and producing music videos, and tour budgets… it’s incredible how much it takes to get a full band on the road. I’m blessed to be surrounded by amazing musicians here in NY, and I’m confident that I’ve put together quite the wicked band for this tour.. I can’t wait until you see them live.

It was amazing seeing the Kickstarter analytics of where backers were donating from around the world… it gives me so much drive to make sure I reach you. I was disappointed when facing the reality that I won’t be able to make it oversea’s for this specific tour, but I won’t say I didn’t try to budget it in. It just logistically wasn’t do-able this time around.

Just to break it down…

67k – Kickstarter takes 10%

57k – 10k to cover my visa to tour the US

47k – 10k merchandise for backers & tour

37k – 2,500 for PR

35k – The final tour budget I’m working with to headline my first US tour w/a full band.

I am pleased to say that your packages have been sent off to the fulfilment company for them be shipped worldwide. It was too risky sending them individually myself, being that I won’t be home this summer incase any don’t reach their destination and bounce back. The fullfillment company also helps run my online store, which has just launched today at www.alexzjohnson.com!!!

I am so thankful (for you.) and excited to finally get a chance to hit the road and share these songs… I feel this is an opportunity to build off of this first tour and keep growing and learning and hopefully geographically expanding where I get to play!!!

That is the plan. It’s what this is all about.
Thank you for being a part of it.

Huffington Post did an interview with me about this whole experience, I thought I’d share.

Love,
Alexz

PS. I still have a few phone calls and skype chats to make! 😉

This entry was posted on Monday, June 18th, 2012 at 9:44 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

 

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